Any freshman Psych student can tell you about the psychological phenomenon known as diffusion of responsibility.
Simply stated, diffusion of responsibility refers to the reduced likelihood of individuals to take action when they believe that others will act instead. It is most likely to occur under conditions of anonymity.
And any person who has ever undertaken a fundraising effort can tell you about the significant challenges that diffusion of responsibility poses to online fundraising.
Which brings us to our Run for AIR update.
WE ARE LESS THAN TWO WEEKS AWAY FROM THE THANKSGIVING RUN FOR AIR. AND WE ARE STILL ONLY HALFWAY TO OUR FUNDRAISING GOAL OF $2000.
I know from the WordPress blog statistics that we have over 150 readers of this blog. To those of you that read, THANK YOU.
To those who have read AND donated, AN EVEN BIGGER THANK YOU.
If everyone who reads the blog pledges $10 to AIR on behalf of the Run for AIR cause, we will easily surpass our fundraising goal.
So why not? It’s $10. It’s for a good, life-saving cause. It’s tax deductible.
Do it. Here:
Don’t pass the buck to your anonymous neighbor.